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Field Sales Associate

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Who Are We

About the job

Kola.Market helps SMEs grow well. We leverage AI and other digital tools to provide marketing, consistent sales and blended finance  to SMEs across Africa. With Kola AI, we understand the buying trends and cash flow cycles of our partner SMEs, uncover smart inventory management insights and assign them credit scores that enable access to adequate financing. Our goal is simple: help SMEs sell out and grow their income. According to the World Bank, there is a $245 million financing gap for SMEs in Sub-saharan Africa. Approximately 75% of SMEs lack access to adequate financing. Globally, over $1 trillion is lost due to over stocking or understocking. Kola exists to close these gaps.

You'll work with the sales manager and customers, engage with partners and customers, provide them seamless support, help them understand our value propositions and differentiators and retain them with Kola. In this role, you'll find and acquire new distributors, wholesalers and retailers and onboard them on the Kola app. You will provide critical feedback to product development and ensure minimum 90% retention of customers. You will work with the team to improve the product and service offering. You will keep customers happy by problem-solving and continuously informing them of existing and new value within Kola and more.


Kola is designed for intuitiveness, reliability and scalability. We are dedicated to helping our customers — small and large businesses — see the benefits of our offering come to life.

Required Qualifications

  • Minimum Bachelor's Degree in any field

  • 2 to 3 years experience in sales and relationship management , working with leading FMCG brands (Nestlé, Diageo, Unilever, GB Foods, PZ Cussons, etc.) in capacities such as Field Sales Agent, Sales Representative or any sales role that required direct interaction with distributors, wholesalers and retailers

  • Able to work from locations outside Accra , Kasoa, and Tema to surrounding areas in the Western and Eastern Regions, Ashanti Region


  • Ability to develop deep understanding of Kola Market’s technology, overall business and customers

  • Excellent interpersonal skills, outstanding negotiation and communication skills.

  • Customer centric - empathetic and willing to go the extra mile to ensure customer satisfaction

  • Analytical and able to draw insights from minimal data and by consistent engagement with leads and customers

  • Ability to problem-solve and work autonomously


  • Find and acquire new distributors, wholesalers and retailers and onboard them on the Kola app and other tools

  • Work with wider Kola teams on a territory strategy to generate and develop business and open up opportunities in the country, starting from Accra.

  • Meet directly in the field with customers and partners. Provide guidance and education to customers and partners to ensure closing and onboarding of new partners

  • Develop and maintain technical and conversational proficiency in the use of the Kola app.

  • Develop fluency around Kola's business process, differentiator and value propositions

  • Generating revenue and profit within your portfolio

Why work with us?

  • You will be part of a dynamic learning team that is constantly evolving and developing new ways to help SMEs grow well. 

  • You will gain valuable in-depth knowledge of the inner workings of SMEs in Africa (Ghana as a proxy)

  • You will be exposed to a team of dedicated and experienced founding team members, who are ready to share and collaborate to build knowledge and fill knowledge gaps.

Are you up for the challenge?

Please email your resume to :
Kindly use the subject : Application - Field sales associate

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